Wholesale Account Graph & Entitlements (WAGE)
10/10
Demand Score
Fragmented customer data causes wrong pricing, blocked payments, and failed approvals, risking key B2B relationships.
8/10
Blue Ocean
Competition Level
$799-3k
Price/Month
Predicted customer spend
10 days
Time to MVP
Difficulty: Hard
The Problem
Fragmented wholesale customer management:
Competitor Landscape
- Salesforce B2B Commerce
- HubSpot + Operations Hub
- Bloomreach Engagement
- Segment
- various B2B login/registration apps
Must-Have Features for MVP
Identity resolution with deterministic rules and manual merge/split
Account hierarchy modeling with inheritance (pricing, payment, catalogs)
Real-time entitlements API and storefront middleware
Sales-rep tools: account switching, draft quotes, shared carts
Punchout connectors (cXML/OCI) with catalog and order export
Credit/terms integration with ERP; credit checks at cart/checkout
Quick-order lists, re-order, and list sharing inside hierarchies
SLA monitoring for sync health; backfill and replay
⚠️ Potential Challenges
- Data quality and deduplication across ERP/CRM/ecommerce
- Complex account hierarchies and region-specific rules
- Punchout variations by procurement systems
- Security reviews for impersonation features
Risk Level: Moderate
🎯 Keys to Success
- >95% reduction in entitlement-related support tickets
- Zero wrong-price incidents on entitled accounts after 30 days
- Sales rep adoption measured by impersonation-driven orders
- Punchout compliance validated by customer procurement teams
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.