UTM Relay Edge
7/10
Demand Score
Stripped UTMs waste paid spend and obscure ROI, blocking budget allocation and optimization.
7/10
Blue Ocean
Competition Level
$200-1k
Price/Month
Predicted customer spend
45 days
Time to MVP
Difficulty: Moderate
The Problem
An edge + SDK solution that preserves UTM parameters end-to-end across redirects, SPAs, and form posts. A drop-in Cloudflare/Akamai worker captures UTMs on first touch, persists them server-side, deco
🔗 Validated by Real User Complaints
This problem has been verified through 5 real user complaints:
Competitor Landscape
- Google Tag Manager
- Segment/Twilio
- RudderStack
- Attributer.io
- GA4 client tags
Must-Have Features for MVP
Edge worker for first-touch capture and persistence
SPA SDK with router integration
Auto form field patching for CRM/marketing tools
Server-side event forwarding to analytics/CRM
Attribution health dashboard and alerts
Performance-safe, SEO-friendly implementation
⚠️ Potential Challenges
- ITP and cross-domain cookie restrictions
- Complex SPA/router behaviors
- Third-party redirect chains and link shorteners
- GDPR/CCPA consent gating
Risk Level: Minimal
🎯 Keys to Success
- >95% UTM preservation in multistep journeys
- 30-minute install for common stacks
- No page speed regressions
- Accurate CRM attribution backfill and sync
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.