UnifyGraph for CRM
9/10
Demand Score
Sales, marketing, and support teams operate on incomplete or conflicting records, causing lost deals, poor targeting, and compliance exposure.
7/10
Blue Ocean
Competition Level
$2k-8k
Price/Month
Predicted customer spend
12 days
Time to MVP
Difficulty: Hard
The Problem
Order and Customer Management Limitations:
Competitor Landscape
- Twilio Segment
- Hightouch
- Census
- RudderStack
- mParticle
- Tealium
- Talend
- Fivetran
Must-Have Features for MVP
Deterministic + probabilistic ID resolution
Entity graph with lineage and merge policies
Streaming ingestion (webhooks, CDC) and batch backfill
Reverse ETL to CRM with conflict resolution
Consent and purpose-based access controls
Data quality rules with quarantine flows
Out-of-the-box connectors for product analytics, billing, support
Prebuilt CRM object models and timelines
⚠️ Potential Challenges
- Complex identity resolution across noisy data
- PII governance and regional data residency
- Warehouse performance and cost control
- Maintaining near real-time SLAs under CRM rate limits
- Data quality drift and schema evolution
Risk Level: Moderate
🎯 Keys to Success
- Unified golden records visible inside CRM in <2 weeks
- Material lift in conversion/retention from improved targeting
- Auditable data lineage and consent compliance
- Low maintenance via automated drift detection
- Predictable warehouse and API costs
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.