Unified Storefront Orchestrator (One Domain for B2B + B2C)
9/10
Demand Score
Running separate B2B/B2C stores doubles operational overhead and fractures SEO/analytics while limiting shared inventory and content reuse.
7/10
Blue Ocean
Competition Level
$2k-6k
Price/Month
Predicted customer spend
12 days
Time to MVP
Difficulty: Hard
The Problem
4. No Unified B2B and B2C Storefront
Competitor Landscape
- Shogun Frontend
- Nacelle
- Vue Storefront
- Fabric Commerce Platform
- Commercetools custom builds
Must-Have Features for MVP
Audience detection (login, company, geo, referral) at edge
Feature flags to toggle B2B functions (MOQ, net terms, PO, quotes)
Catalog/pricing segmentation with fallback rules
Unified checkout with segment‑aware validation and payment options
SEO safety (canonicals, hreflang, robots) for blended content
Content variant management and preview per segment
Segmented analytics and attribution
Rollout/rollback by segment
⚠️ Potential Challenges
- SEO duplication and canonical strategy
- Platform constraints around single vs multi‑checkout
- Consistent personalization at the edge and cache coherence
- Complex catalog/pricing segmentation rules
- Governance over who can change segment config
Risk Level: Low
🎯 Keys to Success
- Single codebase and domain for both audiences within 60–90 days
- LCP <2s for both segments via edge caching
- Reduced ops overhead (catalog/content managed once)
- No SEO traffic loss post‑consolidation
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.