TrustMesh: Continuous Data Quality and Accuracy for CRM
10/10
Demand Score
Bad data devastates routing, SLAs, and forecasts immediately—undeliverable emails and misrouted leads cost revenue daily. Teams need real-time fixes, not quarterly cleanups.
8/10
Blue Ocean
Competition Level
$600-3k
Price/Month
Predicted customer spend
8 days
Time to MVP
Difficulty: Hard
The Problem
B2B features require third-party apps or high-tier plans
Competitor Landscape
- Openprise
- DemandTools (Validity)
- RingLead
- Insycle
- Monte Carlo (data observability)
Must-Have Features for MVP
Field-level anomaly detection and freshness SLAs
Real-time email/phone/address verification
Probabilistic duplicate detection and safe merge
Approved-provider enrichment with confidence scoring
In-CRM micro-prompts to fix fields during workflows
Contact micro-surveys for high-value confirmations
Explainable change logs with easy rollback
Trust Score surfaced to routing, scoring, and forecast models
⚠️ Potential Challenges
- Balancing false positives vs. missed issues
- Secure handling of PII and enrichment provider contracts
- User resistance to in-flow prompts
- Complex merge logic across objects and integrations
Risk Level: Moderate
🎯 Keys to Success
- Increase in deliverability and connection rates within 30 days
- 50%+ reduction in net-new duplicates
- Higher conversion on routed leads due to Trust Score gating
- Adoption of in-flow corrections by frontline users
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.