SwiftLayer — Cross-CRM Productivity Overlay (Command Palette + Inline Bulk Ops)
8/10
Demand Score
Rep productivity and data hygiene are immediate revenue levers; enterprises can’t switch CRMs quickly but need relief now.
7/10
Blue Ocean
Competition Level
$300-3k
Price/Month
Predicted customer spend
12 days
Time to MVP
Difficulty: Moderate
The Problem
Limited API Flexibility:
Competitor Landscape
- Spekit (enablement)
- Magical
- Salesforce Lightning macros
- Gong Engage (workflow)
- Scratchpad
Must-Have Features for MVP
Universal command palette with CRM-aware actions
Inline bulk edit with schema validation
Smart dedupe with fuzzy matching and admin-approved merge rules
Latency masking via intelligent prefetch/caching
Admin playbooks (multi-app macros) with audit logs
Per-field guardrails and required-context prompts
Usage analytics and ROI dashboard
SSO and centralized policy management
⚠️ Potential Challenges
- DOM stability across CRM UI updates
- Maintaining least-privilege API scopes for security
- IT approval for managed extensions
- Ensuring accessibility and international keyboard layouts
Risk Level: Low
🎯 Keys to Success
- Measured reduction in time-to-complete common tasks (>30%)
- Improved field completion and accuracy
- Low incident rate with CRM UI updates
- Rep NPS uplift within first month
- Security approval (SSO, SCIM, least privilege)
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.