SimpleMode for HubSpot — Adoption UI + Plan Optimizer
8/10
Demand Score
SMBs overpay for HubSpot tiers they don’t use and suffer low sales adoption due to UI complexity; churn risk is high.
8/10
Blue Ocean
Competition Level
$99-999
Price/Month
Predicted customer spend
8 days
Time to MVP
Difficulty: Moderate
The Problem
A lightweight, task‑centric interface that sits on top of HubSpot and exposes only core CRM objects (contacts, deals, activities) while suppressing Marketing/Service complexity. It includes a policy e
🔗 Validated by Real User Complaints
This problem has been verified through 1 real user complaints:
Competitor Landscape
- Scratchpad (Salesforce‑first)
- Magical
- Attio (standalone CRM)
- Folk (standalone CRM)
Must-Have Features for MVP
Minimalist pipeline/deal board with inline notes, tasks, email logging
Feature suppression per role (hide Marketing/Service objects, fields)
Plan usage analyzer with savings calculator and one‑click tier recommendations
Seat/license automation and alerts for under‑utilized hubs
Opinionated data hygiene (required fields, duplicate checks)
Offline‑first desktop/mobile with background sync
⚠️ Potential Challenges
- Staying within HubSpot API and UI embed constraints
- Accurate plan usage telemetry for optimization
- Change management so admins trust auto‑deprovisioning
- Maintaining offline/edge performance
Risk Level: Low
🎯 Keys to Success
- Immediate license savings plus higher rep adoption
- Zero data migration—remains HubSpot-native
- Fast setup (<1 day) with measurable ROI in first month
- Loved by admins for guardrails; loved by reps for speed
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.