PipeEstate RealOps for Pipedrive
9/10
Demand Score
Agents lose deals and compliance suffers when Pipedrive lacks MLS sync, showings, and commission workflows tailored to real estate.
8/10
Blue Ocean
Competition Level
$300-2k
Price/Month
Predicted customer spend
8 days
Time to MVP
Difficulty: Moderate
The Problem
A vertical add-on for real estate teams using Pipedrive. Introduces a Property object (via schema extension) linked to deals/contacts, bi-directional MLS/IDX sync, listing lifecycle templates, and an
Competitor Landscape
- Follow Up Boss
- kvCORE
- BoomTown
- RealGeeks
- Generic Pipedrive automations
Must-Have Features for MVP
MLS/IDX bi-directional sync and deduping
Property-to-deal linkage with templates by property type
Two-way SMS/WhatsApp and call tracking
Showing scheduler with route optimization
DocuSign/Dotloop/Skyslope e-signature integrations
Commission calculator and disbursement tracking
Chrome lead clipper with enrichment and dedupe
Automations: new listing, under contract, closing tasks
Reporting on conversion, time-to-close, commission
⚠️ Potential Challenges
- MLS/IDX approvals and varying rules
- Telephony/SMS compliance (TCPA)
- Rate limits and data latency from portals
- Brokerage-to-brokerage checklist variations
Risk Level: Low
🎯 Keys to Success
- Increased lead-to-close rate and response SLAs
- Agent adoption with minimal retraining
- Accurate commissions and compliance completion
- Reliable MLS sync and high SMS deliverability
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.