PII Shield for CRM: Runtime Privacy & Residency Control
9/10
Demand Score
Non-compliance risks fines, litigation, and loss of customer trust; audits demand demonstrable controls now.
7/10
Blue Ocean
Competition Level
$2k-20k
Price/Month
Predicted customer spend
12 days
Time to MVP
Difficulty: Expert
The Problem
Vendor and Partner Mismatch:
Competitor Landscape
- Salesforce Shield (platform encryption)
- OneTrust
- BigID
- Securiti.ai
- Skyflow/Immuta (data privacy/controls)
Must-Have Features for MVP
Runtime UI masking with context-aware policies
Field-level encryption/tokenization with per-tenant keys
Data residency-aware API proxy and storage routing
DSR automation (access/erasure) with audit evidence
Attachment DLP scanning and quarantine
Comprehensive access logging and anomaly alerts
Policy-as-code with versioning and approvals
⚠️ Potential Challenges
- Complexity of DOM-stable masking across CRM UI updates
- Key management and HSM integrations (BYOK/HYOK)
- Balancing performance with encryption/residency routing
- Coexistence with existing DLP and governance tools
Risk Level: Critical
🎯 Keys to Success
- Zero critical audit findings related to CRM within first audit cycle
- Proven segregation/masking in production for sensitive fields
- Sub-100ms overhead on masked views
- Smooth BYOK/HYOK rollout under security review
Ready to Build This?
This expert-difficulty project could be your next micro-SaaS success.