MergeMesh — Real-Time Identity Resolution & Undoable Dedup for CRM
10/10
Demand Score
Duplicates destroy routing, attribution, and forecasting; every day adds data debt and rep frustration.
7/10
Blue Ocean
Competition Level
$750-8k
Price/Month
Predicted customer spend
14 days
Time to MVP
Difficulty: Hard
The Problem
Bulk pricing, custom rules, and quoting require third-party apps:
Competitor Landscape
- Openprise
- RingLead
- DemandTools
- Insycle
- Talend
- Segment Personas
- Salesforce Data Cloud
Must-Have Features for MVP
Shadow index with pre-merge simulation and impact preview
Explainable matching with confidence scores and rules
Per-field source-of-truth and survivorship policies
Atomic, undoable merges and split/restore
Real-time prevention on ingest with webhooks and forms
Owner/routing reconciliation and task reassignment
Lineage tracking and audit logs for compliance
Health scorecards and alerts for new dupe patterns
⚠️ Potential Challenges
- Getting write privileges safely in production CRMs
- Edge cases in international names and companies
- Reconciling conflicting field values and ownership
- Rate limits during backfills for large orgs
Risk Level: High
🎯 Keys to Success
- >80% reduction in duplicate rates in first 90 days
- Near-zero accidental bad merges (measured via restores)
- Routing accuracy up 20%+ and SLA adherence improves
- Attribution accuracy visibly improves in Sightline/BI
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.