LensQL: Federated CRM Reporting with Write-Back
8/10
Demand Score
Leaders can’t trust pipeline and attribution due to object limits and lack of snapshots; teams export to spreadsheets, wasting time and risking errors.
7/10
Blue Ocean
Competition Level
$1k-7k
Price/Month
Predicted customer spend
8 days
Time to MVP
Difficulty: Moderate
The Problem
3. Restrictions on User/Staff Accounts
Competitor Landscape
- Salesforce Reports/Einstein Analytics (Tableau CRM)
- HubSpot Reporting
- Looker
- Power BI
- Mode
- Sigma
Must-Have Features for MVP
Metrics catalog with governance and lineage
Snapshotting and slowly changing dimensions for pipeline
Cross-object joins and multi-touch attribution models
NLQ report compiler with caching
Forecast overlays and ‘what-if’ scenarios
Anomaly detection and alerting
Write-back key metrics to CRM for native dashboards
Row-level security tied to CRM roles
Excel/Sheets and Slides exporters
Embedded dashboards and API
⚠️ Potential Challenges
- CRM API quotas and extraction windows
- Harmonizing schemas across CRM/MAP/billing
- Row-level security alignment with CRM permissions
- Data freshness vs cost trade-offs
- Safe write-back to CRM without governor limit breaches
Risk Level: Low
🎯 Keys to Success
- First exec dashboard live within 1 day of data connection
- Forecast error reduction vs prior quarter
- >90% metric definition adoption by RevOps
- 50% reduction in manual spreadsheet time
- On-time data refresh SLA adherence
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.