LensKit — Universal Metrics Layer + Reverse ETL for CRM Analytics
10/10
Demand Score
Leadership decisions and forecasts are unreliable due to conflicting dashboards and manual spreadsheets.
7/10
Blue Ocean
Competition Level
$1k-6k
Price/Month
Predicted customer spend
60 days
Time to MVP
Difficulty: Moderate
The Problem
NetSuite Billing Integration Struggles:
Competitor Landscape
- Tableau CRM (Salesforce Einstein Analytics)
- Looker
- Power BI
- Atrium
- ChartMogul
- Klipfolio
Must-Have Features for MVP
Metric DSL with versioning and approval workflow
Data contracts and lineage mapped to CRM fields/objects
Managed transforms with freshness SLAs and tests
Reverse ETL to write KPIs back into CRM (accounts/opportunities)
Embedded CRM widgets and Slack/Email digests
Anomaly detection with threshold learning and root-cause hints
One-click metric catalog with owner, glossary, and examples
⚠️ Potential Challenges
- Accessing historical change data for accurate funnels
- Reconciling custom CRM schemas and picklists
- Embedding widgets securely inside CRM UIs
- Maintaining metric freshness without blowing API/warehouse costs
Risk Level: Moderate
🎯 Keys to Success
- Unification of KPI definitions across GTM within 2 weeks
- Elimination of manual spreadsheet reporting for core dashboards
- Adoption of embedded widgets by AEs/CSMs (>70%)
- Forecast accuracy improvement and fewer exec dashboard disputes
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.