FlowLens: Adaptive Agency UI Overlay
9/10
Demand Score
Agencies face high turnover and tool sprawl; every week a new hire isn’t productive risks client outcomes and write-offs.
8/10
Blue Ocean
Competition Level
$199-3k
Price/Month
Predicted customer spend
12 days
Time to MVP
Difficulty: Hard
The Problem
A browser-based overlay that turns complex ad/analytics tools into role-based, task-first workflows. FlowLens maps DOM elements of Google Ads, Meta Ads, GA4, HubSpot, Salesforce and more, then provide
Competitor Landscape
- WalkMe
- Whatfix
- Userflow
- Pendo
- CommandBar
- Scribe
- Tango
Must-Have Features for MVP
Role-based task modes that hide non-essential UI
Cross-app command palette (e.g., “Create UTM-compliant campaign draft in Google Ads”)
SOP-to-guide compiler from Notion/Confluence/Google Docs
Macro recorder/playback with safety checks
Inline validation (naming conventions, UTMs, geo/audience rules)
Contextual tooltips and just-in-time help cards
Usage analytics to find friction and optimize guides
Granular admin permissions and audit logs
Local-first design: sensitive data processed client-side
Support for GA4, Google Ads, Meta Ads, HubSpot, Salesforce at launch
⚠️ Potential Challenges
- DOM volatility across third-party tools
- Respecting platform ToS for automation/injection
- Maintaining accessibility and localization across overlays
- Preventing LLM-driven guide errors/hallucinations
- Enterprise security reviews for browser extensions
Risk Level: Low
🎯 Keys to Success
- Reduce time-to-first-productive-day by 50%+
- Cut task completion time for core workflows by 30%
- Lower setup error rates by 60%+
- >70% of daily workflows executed via guides within 60 days
- Trainee CSAT/NPS uplift by 20+ points
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.