FlexB2B Overlay for Non‑Plus
10/10
Demand Score
Merchants can’t justify Plus pricing but are losing wholesale deals without B2B capabilities.
7/10
Blue Ocean
Competition Level
$199-799
Price/Month
Predicted customer spend
10 days
Time to MVP
Difficulty: Hard
The Problem
B2B functionality locked behind expensive Shopify Plus plans:
Competitor Landscape
- Shopify Plus B2B
- SparkLayer
- Wholesale Club
- Bold Commerce B2B
Must-Have Features for MVP
Price tier engine (customer/company levels)
Draft-order checkout handoff with PO/terms
Quick order matrix & CSV upload
Quote-to-order workflow with approvals
Company registration & approval
Net terms via Stripe Invoicing/QuickBooks/Xero
Customer-specific catalog visibility
ERP/OMS sync and webhooks
⚠️ Potential Challenges
- Ensuring price parity from portal to draft order
- Tax/shipping correctness across regions
- Performance of app proxy under load
- Edge cases with discounts, bundles, and inventory reservations
Risk Level: Moderate
🎯 Keys to Success
- % of wholesale orders processed without manual intervention
- Reduction vs Plus/app stack costs
- Quote acceptance rate and time-to-order
- DSO improvement on terms invoices
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.