EdgeB2B Layer — Edge-Injected B2B Accounts, Pricing, Quotes, and Terms
9/10
Demand Score
Merchants are losing enterprise deals and handling B2B via spreadsheets and manual invoices due to missing native B2B features.
8/10
Blue Ocean
Competition Level
$799-4k
Price/Month
Predicted customer spend
10 days
Time to MVP
Difficulty: Hard
The Problem
An edge-native overlay that adds full B2B capabilities to existing ecommerce storefronts without replatforming or big-plan upgrades. Traffic from B2B buyers routes through a branded subdomain (e.g., b
🔗 Validated by Real User Complaints
This problem has been verified through 1 real user complaints:
Competitor Landscape
- B2B on Shopify
- SparkLayer B2B
- Bold Custom Pricing
- Wholesale Club
- BigCommerce B2B Edition
- Handshake B2B
Must-Have Features for MVP
Company accounts with roles and approval rules
Negotiated price books and contract pricing
RFQ, quote builder, and quote-to-order
Purchase orders, net terms, credit limits, statements
Catalog gating and volume pricing tiers
Punchout (cXML) support for procurement systems
Audit logs and impersonation for sales reps
<50ms edge overhead with auto-failover
⚠️ Potential Challenges
- Staying within platform TOS while modifying storefront responses
- Edge caching and personalization without cache misses
- Accurate price enforcement between edge and platform API
- SSO/SAML complexity for enterprise buyers
- ERP sync latency for credit limits and terms
Risk Level: Moderate
🎯 Keys to Success
- No-code rollout (DNS + snippet) with zero theme rewrites
- Provable AOV/close-rate lift for B2B cohorts
- Sub-1s TTFB with personalization at edge
- Rock-solid ERP/CRM sync and rollback safety
- Clear price integrity (signed line items and audits)
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.