DualTrack: One‑Store B2C/B2B Experience Orchestrator
9/10
Demand Score
Running parallel catalogs and themes for B2B/B2C explodes operational overhead and kills conversion.
6/10
Blue Ocean
Competition Level
$129-449
Price/Month
Predicted customer spend
6 days
Time to MVP
Difficulty: Moderate
The Problem
A rules engine and theme app blocks that render distinct B2C vs B2B experiences from a single store. Define B2B/B2C facets per product (pack sizes, min qty, visibility, pricing notes) in metaobjects;
🔗 Validated by Real User Complaints
This problem has been verified through 5 real user complaints:
Discussion about DualTrack: One‑Store B2C/B2B Experience Orchestrat
www.reddit.com
Discussion about DualTrack: One‑Store B2C/B2B Experience Orchestrat
community.shopify.com
Discussion about DualTrack: One‑Store B2C/B2B Experience Orchestrat
www.reddit.com
Discussion about DualTrack: One‑Store B2C/B2B Experience Orchestrat
community.shopify.com
Discussion about DualTrack: One‑Store B2C/B2B Experience Orchestrat
community.magento.com
Competitor Landscape
- SparkLayer
- Locksmith (content gating)
- B2B/Wholesale Solution
- Theme hacks/duplicated catalogs
Must-Have Features for MVP
Segment rules (logged‑in tag, company, list membership)
Theme app blocks for segment‑specific content/UX
Quick order grid, saved lists, and quotes for B2B
Per‑segment promotions and content slots
CSV import for B2B orders
Order notes/PO capture and approval workflow
Segmented analytics (CTR, AOV, conversion)
Guardrails to prevent publishing conflicting facets
⚠️ Potential Challenges
- Theme compatibility and performance under heavy conditional rendering
- Keeping inventory and pricing rules consistent across segments
- Training teams to use dual‑facet product data
Risk Level: Low
🎯 Keys to Success
- Eliminate duplicate products/collections for B2B
- +10–25% B2B conversion via tailored UX
- -50% merch ops time maintaining two experiences
- Clean analytics split by segment without extra GA work
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.