DualMode: Unified B2B/B2C Orchestrator on One Storefront
8/10
Demand Score
Running two storefronts doubles maintenance costs, fractures analytics, and hurts SEO; consolidation has immediate savings and growth upside.
8/10
Blue Ocean
Competition Level
$499-2k
Price/Month
Predicted customer spend
45 days
Time to MVP
Difficulty: Moderate
The Problem
DualMode is a rules-driven experience layer that runs at the edge and in your CMS to serve B2B and B2C from a single storefront and codebase. It applies identity/context rules to gate content, switch
🔗 Validated by Real User Complaints
This problem has been verified through 1 real user complaints:
Competitor Landscape
- LaunchDarkly (feature flags)
- Nosto/Dynamic Yield (personalization)
- Segment CDP
- Cloudflare/Vercel Edge Middleware
- Composable DXP stacks
Must-Have Features for MVP
No-code rules builder (identity, segment, geo, SKU)
Edge segmentation with zero client-side flicker
Catalog decorators (MOQ, pack sizes, visibility)
Segmented search indices and filters
Canonical/alternate tagging and sitemap management
Variant content store with preview/rollbacks
Unified analytics identity stitching
A/B tests across B2B/B2C modes
One-click rollouts and safe rollbacks
⚠️ Potential Challenges
- Coexistence with existing themes/frameworks
- Segmented search/catalog consistency
- CDN cache-key design to avoid cache misses
- Analytics stitching for cross-mode journeys
Risk Level: Minimal
🎯 Keys to Success
- <50ms added TTFB at edge
- Clean SEO signals with reduced cannibalization
- Single-codebase ops savings within first quarter
- Broad storefront framework support
- Operational visibility and quick rule changes
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.