Deliverability Governor: CRM‑Native Sequencing & Email Reputation Control

ERP & Enterprise Systems
🔥
9/10
Demand Score
Campaigns are underperforming due to poor deliverability, shared-IP penalties, and lack of adaptive controls.
🌊
7/10
Blue Ocean
Competition Level
💰
$600-3k
Price/Month
Predicted customer spend
⏱️
10 days
Time to MVP
Difficulty: Moderate

The Problem

Limited API Flexibility:

Competitor Landscape

  • Outreach
  • Salesloft
  • Apollo
  • HubSpot Marketing Hub
  • Pardot
  • Mailchimp
  • Customer.io

Must-Have Features for MVP

Sequence engine with per-inbox and per-domain throttles
Inbox pooling and smart rotation to balance load
Automated domain warm-up and ramp plans
BIMI/DKIM/DMARC setup wizard and monitoring
Live reputation & placement scoring with alerts
Engagement-driven cadence adjustments and auto-pausing
Dynamic suppression and global opt-out sync to CRM
Reply/OOO detection with auto-stop and CRM updates

⚠️ Potential Challenges

  • Google/Microsoft sending limits and reputation algorithms
  • Regulatory compliance (CAN-SPAM, GDPR)
  • Blocklist recovery and domain management
  • Accurate reply/intent detection across languages

Risk Level: High

🎯 Keys to Success

  • Inbox placement improved by >20% within 45 days
  • Spam complaints <0.1% and bounce rate <2%
  • Sequence-driven pipeline lift measurable within one cycle
  • Full compliance audit trails and policy enforcement
  • Accurate CRM activity logging without duplicates

Ready to Build This?

This moderate-difficulty project could be your next micro-SaaS success.