Customer Mesh: Zero-Copy Unified Customer Record with Embeddable Dossier
9/10
Demand Score
Fragmented data causes missed renewals, support misrouting, and revenue leakage; leaders can’t answer cross-department questions quickly.
8/10
Blue Ocean
Competition Level
$2k-20k
Price/Month
Predicted customer spend
16 days
Time to MVP
Difficulty: Hard
The Problem
A policy-first data mesh for customer information that creates a golden record across CRM, ERP, support, and product analytics without centralizing data. We build deterministic/probabilistic identity
🔗 Validated by Real User Complaints
This problem has been verified through 5 real user complaints:
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Competitor Landscape
- Segment CDP
- mParticle
- Tealium
- Hightouch
- Census
- Reltio MDM
- Informatica Customer 360
- MuleSoft
Must-Have Features for MVP
Connectors to CRM/ERP/Support/Warehouse with CDC
Deterministic+probabilistic ID resolution with confidence scores
Attribute-based access control with masking and consent
Zero-copy virtual views and policy-aware query federation
Embeddable Dossier widget with secure tokens
Event bus and reverse ETL for activation
Lineage, audit logs, and residency controls
⚠️ Potential Challenges
- Data access approvals across systems
- Identity resolution precision and drift
- Row/column-level security and masking enforcement
- Latency/CDC coverage of source systems
- Cross-department change management
Risk Level: High
🎯 Keys to Success
- 95%+ match rate on active customers/accounts
- Dossier embedded in 3+ tools used daily
- Cross-department questions answerable in <60 seconds
- Policy enforcement verified in quarterly audits
- NRR uplift via accurate entitlements and upsell signals
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.