Change-to-Impact Ledger
8/10
Demand Score
Clients demand proof of work and rationale during volatile performance; teams waste hours compiling updates that still feel opaque.
8/10
Blue Ocean
Competition Level
$199-1k
Price/Month
Predicted customer spend
45 days
Time to MVP
Difficulty: Moderate
The Problem
An immutable, client-facing reporting layer that ties every platform change to measurable outcomes. It ingests change logs from ad/analytics/PM tools, records them in an append-only ledger (immudb), c
Competitor Landscape
- AgencyAnalytics
- Swydo
- DashThis
- ReportGarden
- NinjaCat
- Opteo
Must-Have Features for MVP
Append-only change ledger with cryptographic proofs (immutability)
Auto-ingest change events from Google/Meta/LinkedIn ads, GA4, Jira/Asana
Impact linkage: change-to-metric correlation with confidence scoring
Narrative generator that cites tickets, briefs, and Slack messages
Client portal with role-based views and shareable links
Proactive alerts for uncited changes (no ticket/approval)
SLA and budget-to-deliverable trace mapping
Export to PDF/Slides; API for BI tools
⚠️ Potential Challenges
- Limited change-log depth on some ad APIs
- False correlations between changes and outcomes
- Adoption friction if PM data isn’t tidy
- Need for secure client-level permissions
- Multi-brand rollups without losing traceability
Risk Level: Low
🎯 Keys to Success
- Reduce weekly reporting time by 70%+
- Decrease client escalations by 40%+
- 90% of significant changes carry rationale and ticket linkage
- Clients regularly view self-serve portal (monthly active client rate >70%)
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.