B2B Unlocker: Price Lists, Terms, and Buyer Portal for Non‑Plus
10/10
Demand Score
Merchants are blocked from wholesale revenue without upgrading to Plus; buyers are asking for net terms, custom pricing, and gated catalogs now.
8/10
Blue Ocean
Competition Level
$149-699
Price/Month
Predicted customer spend
45 days
Time to MVP
Difficulty: Moderate
The Problem
B2B Features Locked Behind Expensive Shopify Plus
Competitor Landscape
- Shopify B2B on Plus
- SparkLayer
- Wholesale Club (Pixel Union)
- Bold Custom Pricing/Wholesale
- Wholesale Gorilla
Must-Have Features for MVP
Customer‑segment price lists via Shopify Functions
Credit limits, terms, and invoicing (Stripe/QuickBooks/Xero)
Quote builder and approvals
Quick order/reorder (CSV and SKU pad)
Catalog gating and company‑specific assortments
Sales rep masquerade and order attribution
Buyer portal SSO (OIDC/SAML) and audit logs
Punchout (OCI/cXML) and EDI‑lite (850/855/810)
⚠️ Potential Challenges
- Discount/price functions have scope limits per Shopify roadmap
- Edge‑case tax handling for mixed B2B/B2C carts
- Punchout/EDI mappings vary by buyer
- Performance tuning of large price lists
Risk Level: Low
🎯 Keys to Success
- Time to first B2B order under 7 days
- Increase wholesale AOV by 20% via tiered pricing
- Reduce unpaid invoices via automated dunning
- Avoid Plus upgrade cost while meeting buyer requirements
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.