B2B Overlay for Non‑Plus (Company Pricing, Catalogs, and Terms via Draft-Order Invoicing)
9/10
Demand Score
Merchants need wholesale now but can’t justify or wait for Plus; missing B2B features block revenue and force manual quote/invoice work.
8/10
Blue Ocean
Competition Level
$149-699
Price/Month
Predicted customer spend
60 days
Time to MVP
Difficulty: Moderate
The Problem
Limited native B2B features without Shopify Plus:
Competitor Landscape
- SparkLayer B2B
- Wholesale Club (Orbit)
- B2B/Wholesale Solution (BSS Commerce)
- Bold Custom Pricing
- Wholesale Gorilla
Must-Have Features for MVP
Company account model with multi-price lists and restricted catalogs
Quick-order matrix and CSV/SKU importer
Per-customer MOQs/MOAs and case-pack rules
Credit limits, net-terms via manual payment + AR ledger, auto dunning
Tax-exempt/VAT validation and certificate storage
Draft Order invoice generation with pre-set shipping and discounts
Reorder lists and quotes-to-order
Granular access via App Proxy-embedded portal or standalone SSO
⚠️ Potential Challenges
- Draft Order limitations for some subscription/discount scenarios
- Accurate tax-exempt handling across regions
- Maintaining price-list sync at scale within API rate limits
- Edge cases for shipping lines on Draft Orders
Risk Level: Moderate
🎯 Keys to Success
- Immediate wholesale enablement without Plus or theme hacks
- 95%+ of wholesale orders processed via invoice links with no staff intervention
- Reduction in wholesale support tickets and manual quotes
- Measured lift in AOV from quick-order and price lists
- No checkout modifications required; fully within Shopify compliance
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.