Approval Mesh: Brief-to-Delivery Collaboration
8/10
Demand Score
Scattered feedback and email approvals cause launch delays and compliance risks; missed SLAs jeopardize retainers.
7/10
Blue Ocean
Competition Level
$249-2k
Price/Month
Predicted customer spend
60 days
Time to MVP
Difficulty: Moderate
The Problem
A cross-tool approval and collaboration layer purpose-built for agencies. Turn briefs into structured specs, capture ad-platform config diffs as proposed changes, sync comments/approvals across Slack/
🔗 Validated by Real User Complaints
This problem has been verified through 5 real user complaints:
Competitor Landscape
- Ziflow
- Filestage
- Frame.io
- MarkUp.io
- Asana
- Jira
- Monday.com
Must-Have Features for MVP
Structured brief templates with required fields and guardrails
Config diff capture for Google/Meta/TikTok ad objects (pre/post view)
One-click approval to push diffs via APIs with audit trail
Bidirectional comment/mention sync (Slack, Asana, Jira)
Asset previews and on-canvas annotations; version locking
SLA watchdogs with cross-tool reminders and escalation paths
Client portal with role-based access; e-signature for approvals
Full history with rollback and per-client workspace isolation
⚠️ Potential Challenges
- Mapping approvals to executable changes across platforms
- Ensuring reliable comment sync with Slack/PM tools
- Enterprise SSO and client guest access controls
- Adoption resistance from clients used to email
- Versioning of creative and configuration together
Risk Level: Moderate
🎯 Keys to Success
- Cut approval cycle times by 50% within 60 days
- >95% of go-lives backed by recorded approvals
- Accurate sync and zero duplicate tasks/comments
- Client adoption without training (first approval completed in <10 minutes)
Ready to Build This?
This moderate-difficulty project could be your next micro-SaaS success.