AdGraph Fabric: Real-Time Agency Data Unification
10/10
Demand Score
Data silos block cross-channel optimization and delay decisions; clients expect real-time, joined reporting and faster budget reallocation.
8/10
Blue Ocean
Competition Level
$499-5k
Price/Month
Predicted customer spend
16 days
Time to MVP
Difficulty: Hard
The Problem
A managed data fabric purpose-built for agencies that normalizes ad, analytics, CRM, and call-tracking data into an opinionated, cross-channel schema. It performs identity resolution on UTMs, click ID
🔗 Validated by Real User Complaints
This problem has been verified through 5 real user complaints:
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Competitor Landscape
- Supermetrics
- Funnel.io
- Adverity
- Improvado
- Fivetran
- Stitch
- Segment
- Hightouch
Must-Have Features for MVP
50+ native connectors spanning paid media, analytics, CRM, call tracking
Opinionated agency schema (client/account/channel/campaign/adgroup/ad)
Identity resolution across UTMs, gclid/fbclid, emails/phone (hashed)
Streaming ingestion + change-data-capture with late-arrival handling
Prebuilt dbt models for CAC, LTV, ROAS, contribution margin, pacing
Automatic backfill, dedupe, and anomaly detection
Reverse-ETL to ad platforms, CRMs, and BI
SLA monitoring with pipeline health alerts and retry policies
Row-level permissions and client isolation
Option to bring-your-own-warehouse or use managed lakehouse
⚠️ Potential Challenges
- API rate limits and quota spikes during backfills
- GDPR/CCPA compliance and data residency
- Schema drift across ad platforms
- Multi-account/multi-tenant isolation with row-level security
- Robust historical backfill and deduplication
Risk Level: Moderate
🎯 Keys to Success
- First unified dashboard live within 24 hours
- Pipeline uptime ≥99.9% with auto-retries
- Reduce analyst time on data prep by 60%+
- Eliminate 90% of manual CSV workflows
- Achieve >85% cross-platform match rates on campaign entities
Ready to Build This?
This hard-difficulty project could be your next micro-SaaS success.